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Broadcast Segments Improvements

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Yara McRobert, February 4, 2026•1 min read
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We’ve overhauled the Broadcast Segments experience to make building audiences faster, clearer, and more intuitive.

Segment conditions are now created using a natural-language flow instead of abstract terms. Rather than choosing from unclear fields like "Attribute" and "Operator", you now build segments as readable sentences starting with “Players who…” and extending them with “and” when adding additional conditions.

The result is segments that are easier to understand at a glance, harder to misconfigure, and quicker to iterate on, especially as segments grow more complex.

Broadcast documentation has also been updated to reflect these changes.

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