"Has Metadata Key" Segment

Segments now support a new "Has Metadata Key" condition.

Unlike metadata conditions that compare values, the Has Metadata Key segment simply checks whether a metadata key exists on a player's profile, regardless of its type or value. The condition works across all metadata types, including Strings, Numbers, Booleans, Timestamps, JSON, and Files.

This makes it easy to build segments based on whether players have certain information stored on their profile without needing to know the exact value. For example, you could target players who have linked a creator code, participated in any beta test, or have any value stored under a specific metadata key.

Has Metadata Key can be combined with all other Segment conditions, making it easier to create audiences based on the presence of player data rather than its contents.