A few weeks ago we went over the basics of what backends are, what you can do with them, and what kinds of monetization strategies are possible when using a backend-as-a-service.
This time, we want to take this topic a step further. Now, we’re going to chat about everything else your backend can do, and how to get your monetization right.
Let’s dive back in.
If you missed our last article (or just want to brush up on your reading), you can check it out here. But here’s the TL;DR breakdown:
Your backend can handle all kinds of monetization types, including:
And your backend matters here. They provide the ecosystem that lets your monetization both function and thrive.
We’ve gone into a lot more details about each point in our previous article. If you’re unclear about anything, we recommend you go back and check it out. If not, then let’s carry on with just how your backend can help monetize your game.
A quality BaaS will also manage the likes of payment systems and security, multiple currencies, and the delivery of purchased goods. And that’s not just about making sure the player gets what they paid for. A quality backend equally tracks user inventory and purchase history to make sure players continue to have access to their treasured purchase inventory.
And when it comes to refunds or providing individual players with direct support, again your backend will handle things for you. Additionally, backends can capably prevent attempts to cheat or manipulate your monetization model. And if you want to make sure your subscription offering runs smoothly, it is your backend that will do the hard work for you.
We know most aspiring developers don’t likely get filled with excitement about managing payments or handling refunds. We won’t even take offense if you consider those elements ‘boring’. At LootLocker we’re full of enthusiasm for the power of backends – and we take great pleasure knowing that our BaaS offering lets developers get on with what they do adore – designing and building the games of their dreams.
When it comes to monetizations, backends should give you complete control while taking the legwork out of the practicalities of bringing in revenues. A BaaS covers that so you don’t have to.
A great question! As mentioned above, backends also let you deliver quality live-ops through the likes of hosting in-game events, updating or adding content, and hosting online multiplayer. For all the talk of the monetization model you go with, it’s the game itself that is what players ultimately pay for – and increasingly online elements matter most there. Keep your game updated and maintained, and you keep retaining and monetizing. As such, you can think of one function of a backend as being the bridge that links your game’s online existence with its monetization. A BaaS like LootLocker lets you plot your live-ops and monetization as a single process.
Which brings us to the golden rule of monetization. If it is to succeed while retaining players, it must be truly integrated into the game itself. Which is where backends and BaaS can really help you.
Meaningful monetization is a fine art. But there are a few key ideas that can help you get the balancing of your monetization model right from the off.
As with harnessing the many advantages a quality backend brings more broadly, picking and crafting your monetization model as early as possible in the game’s design is key. That’s also true of integrating it with your backend (ideally with the guidance of your BaaS provider).
We’d recommend you choose LootLocker, of course. We’ve created a fully featured and highly complementary suite of out-of-the-box game systems, backend services, and live ops tools. Together they will lift the potential of your game as both a creative work and commercial endeavour – regardless of its genre, theme, live strategy, engine, release platform – or monetization model
Do get in touch if you have any questions about LootLocker or BaaS in general. As you might be able to tell by now, we love to talk about backends!
This was originally posted on the GameAnalytics Blog
Hero image by Supercell