Reward Players Everywhere with External Reward Campaigns

Keeping players engaged outside of your game is becoming just as important as what happens inside it.

Players move between Discord, social media, newsletters, events, storefronts, and communities long before they launch your game again. The more touchpoints you create outside the game, the more opportunities you have to bring players back in.

That’s a big part of why we built our Discord bot Squire, giving developers and publishers new ways to engage with players directly through rewards, exclusive offers, and community-driven interactions.

But what if you want to take those rewards beyond your game and beyond Discord? What if you want to reward players through:

• Email campaigns
• QR codes at live events
• Printed swag
• Social media promotions
• Creator partnerships
• Website campaigns

Well, that’s what External Reward Campaigns was built for!

Built on top of LootLocker Triggers (the same system that powers Squire Claimable Rewards) External Reward Campaigns let you create rewards that players can claim from anywhere. And better yet, these rewards can be claimed even before your game has launched.

How It Works

Creating an External Reward Campaign is dead simple:

• Create a Trigger in LootLocker, give it a name, and select its rewards from your available Assets, Progressions, Currencies, and Platform Keys.
• Select the External Triggers tab and create a Claimable Link. Give the link a name, start date, and optional end date.

From there, LootLocker will automatically generate a shareable link, a downloadable QR code, and a hosted claim page for players to login and claim their reward from.

When a player opens the link or scans the QR code, they'll sign in using their preferred platform account (including your own game or publisher account powered by White Label Login), and the reward is immediately granted to their player profile in LootLocker.

And if you've set up the LootLocker SDK in your game, the next time they launch the game, the reward will be waiting for them. A simple way to turn engagement outside the game into rewards inside the game.

Example Use Cases

There are lots of great use cases for External Reward Campaigns. Here are a few ideas:

Newsletter Rewards

Include a claimable reward link in your next email newsletter that rewards players with in-game currency if they click the link before the end of the weekend. This creates urgency while giving players a reason to return to the game.

Event Rewards

Place a QR code at your booth during an event that lets players enter an early access giveaway after trying your game. It’s a simple way to turn physical interactions into measurable player engagement while growing your player database before launch.

Swag Rewards

Print a QR code directly onto stickers, posters, collector’s editions, or merchandise that unlocks exclusive in-game cosmetics or DLC. Physical rewards suddenly become connected directly to the player experience inside the game.

Creator & Community Rewards

Give creators, influencers, or community moderators their own reward campaigns to share with players. Whether it’s founder rewards, cosmetics, or bonus currency, these campaigns create a direct bridge between community engagement and in-game progression.

It Works Before Your Game Launches

One of the most interesting parts of External Reward Campaigns is that you don’t even need a live game yet.

You can start building engagement campaigns before launch. As long as you know what players should receive later, the rewards can already be claimed and attached to player accounts ahead of launch.

Then once your game integrates the LootLocker SDK, everything is already waiting for the player in-game.

Available Now

External Reward Campaigns are available now in LootLocker through the Trigger system. We’ve also updated our documentation covering everything you need to know about External Trigger Rewards.